15 October 2007 ~ 6 Comments

Great Design

So I’ve developed a pretty big value for high quality graphic
design.  Didn’t used to have it.  I think it came from my time at
Revolution, where everything that’s put out looks really good.  It was a
high value there.  And I think it rubbed off on me.  But I’m definitely
not an expert on it.

So I knew I was in a bit of trouble when I was gonna have to try and
come up with a flyer/mailer for our Hillbilly Harvest Festival.  So I
gave it a go.  Luckily, I have a friend down south who is a killer graphic
designer.

So I called Michelle Lasch to ask for some quick tips on designing
in Photoshop.  She told me that after I designed it I could send it to
her to take a look and have her "massage" it a little.  So I jumped on
the offer.  Like I said, I don’t feel like Graphic Design is a gift I
possess…yet.  (Workin at it!)  ;)

So I will share what I think is my embarrassing design to show what
simple changes by someone who knows what they’re doing and has a great
eye can do.  Check out my original concept in comparison to Michelle’s
tweaked versions for me.

BEFORE

Front                                                   Back
Picture_23_2 Picture_24

AFTER

Front                                                   Back
Picture_25
Picture_26

Night and day difference. 
I knew some of the basics that were wrong with it, but don’t have the skills to get it there.  The 2 places I know I suck the most are having a good working knowledge of the features of Photoshop and I am horrible at knowing how to pick good fonts. 

Anyway, I’m stoked about the way it looks after she fixed it for us.  They’ve gone to print and we will be mailing it to every residence within a mile of our church.  That’s over 9000 residents!!!  Just the fact that there are that many addresses that close to us is a good reminder of how many people there are to reach.  I’m excited about this not even for the hope they’ll come to this one event, but more so that it starts to get our name out there as we seek to make ourselves more visible in our community and be seen as a positive force in our immediate area.  Another 800 or so will go in the hands of our congregation to use as invites.

So that’s what Michelle was able to do starting with my lame design and making a couple tweaks.  She does even better when she starts on her own!  Amazing.  Need to hire a graphic designer for any of your projects?  Hit her up.  You won’t regret it.

6 Responses to “Great Design”

  1. Tim 6 December 2007 at 8:31 pm Permalink

    hey bobby don’t get too hard on yourself. It’s still an amazing job. peace out tim

  2. Tim 6 December 2007 at 8:31 pm Permalink

    hey bobby don’t get too hard on yourself. It’s still an amazing job. peace out tim

  3. Joel Beukelman 27 November 2007 at 4:39 pm Permalink

    dood, I almost like your better. :/ but im not to fond of script fonts. But she def knows what she is doing.

  4. Ben 17 October 2007 at 9:27 am Permalink

    Hey Bobby,
    Great job man! I’m with you. I’ve been working in Photoshop for a year now and have so much more to learn. The church sent me to a Photoshop class at our local community college and that paid off just learning the basics. You’re lightyears ahead of a lot of people I think.

  5. Mom 16 October 2007 at 1:05 pm Permalink

    Just a little change in how the fonts are applied makes a huge difference. As for the back while hers looks better with color for us old folk black on white is much easier to read, especially when the print is so small. Your lucky to have such good friends that you can count on.

  6. Michelle Lasch 16 October 2007 at 9:35 am Permalink

    Thanks for the kind words and the publicity! Glad to help! Let me know about the next one and I’ll do what I can to help.


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