15 October 2007 ~ 6 Comments

Great Design

So I’ve developed a pretty big value for high quality graphic
design.  Didn’t used to have it.  I think it came from my time at
Revolution, where everything that’s put out looks really good.  It was a
high value there.  And I think it rubbed off on me.  But I’m definitely
not an expert on it.

So I knew I was in a bit of trouble when I was gonna have to try and
come up with a flyer/mailer for our Hillbilly Harvest Festival.  So I
gave it a go.  Luckily, I have a friend down south who is a killer graphic

So I called Michelle Lasch to ask for some quick tips on designing
in Photoshop.  She told me that after I designed it I could send it to
her to take a look and have her "massage" it a little.  So I jumped on
the offer.  Like I said, I don’t feel like Graphic Design is a gift I
possess…yet.  (Workin at it!)  ;)

So I will share what I think is my embarrassing design to show what
simple changes by someone who knows what they’re doing and has a great
eye can do.  Check out my original concept in comparison to Michelle’s
tweaked versions for me.


Front                                                   Back
Picture_23_2 Picture_24


Front                                                   Back

Night and day difference. 
I knew some of the basics that were wrong with it, but don’t have the skills to get it there.  The 2 places I know I suck the most are having a good working knowledge of the features of Photoshop and I am horrible at knowing how to pick good fonts. 

Anyway, I’m stoked about the way it looks after she fixed it for us.  They’ve gone to print and we will be mailing it to every residence within a mile of our church.  That’s over 9000 residents!!!  Just the fact that there are that many addresses that close to us is a good reminder of how many people there are to reach.  I’m excited about this not even for the hope they’ll come to this one event, but more so that it starts to get our name out there as we seek to make ourselves more visible in our community and be seen as a positive force in our immediate area.  Another 800 or so will go in the hands of our congregation to use as invites.

So that’s what Michelle was able to do starting with my lame design and making a couple tweaks.  She does even better when she starts on her own!  Amazing.  Need to hire a graphic designer for any of your projects?  Hit her up.  You won’t regret it.

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